The commercial success of Chinese designer jewelry brand KVK can be attributed to its storytelling ability. Carefully crafted brand film integrates the new collection into a futuristic sci-fi narrative. The short film titled "Hunter, Mother, Sisterhood" explores the blurry boundaries of gender, featuring powerful and wild female characters seeking their space for survival in nature. From brand concept, target audience, to retail space, KVK's founder Nahiya Su shared her viewpoints with the author.